How do I release a movie on Amazon Prime?

Are you a filmmaker with a masterpiece ready to be seen by millions? If so, releasing your movie on Amazon Prime could be your ticket to success. With its massive audience and user-friendly platform, Amazon Prime provides an incredible opportunity for filmmakers to showcase their work. But how exactly can you release your movie on this streaming giant? Don’t worry – we’ve got you covered! In this blog post, we’ll walk you through the step-by-step process of using the Prime Video Direct platform to release your film on Amazon Prime.


From signing in to submitting for review and everything in between, get ready to bring your cinematic vision to life on one of the world’s most popular streaming platforms. So grab some popcorn and let’s dive into the exciting journey of sharing your movie with a global audience.

Lights out? Not just yet – let’s get started!

To release a movie on Amazon Prime, you can use the Prime Video Direct platform. Here are the steps to follow:

1. Sign in to the Prime Video Direct website: Visit the Prime Video Direct website ( and sign in using your Amazon account credentials.

2. Access Your Videos: Once signed in, navigate to the “Your Videos” section.

3. Select the Standalone tab: Within the Your Videos section, click on the Standalone tab.

4. Add Title: Click on the “Add Title” button to begin the process of adding your movie to the platform.

5. Enter Title Information: In the Title box, enter the name of your movie.

6. Fill in Details: You will be prompted to input various details about your movie, such as the genre, language, release year, etc. Fill in all the required information accurately.

7. Upload Assets: Next, upload the necessary assets for your movie, including the video file, subtitles, closed captions, and artwork. Amazon provides detailed guidelines regarding the technical specifications for these assets.

8. Provide Cast & Crew Information: If your movie is a feature Film or TV show, make sure to provide the director’s name under the Cast & Crew tab. Additionally, at least one crew member should be listed.

9. Set Pricing & Territories: Determine the pricing and availability of your movie. You can choose between making it available for free through Prime Video with ads or setting a rental/purchase price.

10. Submit for Review: After completing all the required information, submit your movie for review. It will go through an evaluation process to ensure it meets Amazon’s content guidelines.

11. Monitor Status: Keep an eye on the status of your submission through the Prime Video Direct dashboard. You will receive updates on whether your movie has been approved or if any changes are needed.

12. Release and Promotion: Once your movie is approved, it will be made available to millions of Amazon Prime members. You can promote your movie through various marketing strategies and take advantage of the reach Amazon Prime offers.

It’s important to note that while the process of releasing a movie on Amazon Prime is relatively straightforward, the acceptance of your movie is at the discretion of Amazon. Not all submitted content is guaranteed to be accepted. Also, remember that there are no setup or recurring charges for submitting content or managing your titles on Prime Video Direct.


How much does it cost to put a movie on Amazon Prime?

1. Self-Publishing: If you choose to self-publish your movie, you can use Amazon’s Prime Video Direct (PVD) service. PVD allows content creators to upload and distribute their videos on Amazon Prime Video. With this option, there are no upfront fees, but Amazon takes a share of the revenue generated by your movie, typically around 50% or more.

2. Distribution Agreement: Another option is to work with a film distributor to get your movie on Amazon Prime Video. In this case, the distributor will handle the distribution process, including negotiating a fee with Amazon. The cost can vary based on factors such as the film’s budget, marketing plan, and negotiation skills.

It is always recommended to check the official Amazon Prime Video Direct website or consult with a film distribution professional to get the most accurate and up-to-date information on the costs associated with putting a movie on Amazon Prime Video.


Welcome to our film industry jobs blog! Filled with insightful articles, tips, and interviews, we're your go-to resource for everything related to getting hired, advancing careers, and thriving in the world of filmmaking. Join us on this exciting journey!

More Reading

Post navigation