Bundle Growth Senior Manager

The Bundle Growth Senior Manager will lead the strategic development and cross-functional activation of bundle and add-on offerings across the customer journey, with an initial focus on the integration of NFL Network / NFL+ Premium and its role within broader DTC bundle offerings, including ESPN Unlimited and other key subscriber products. This role will be responsible for defining the marketing strategies on bundles and add-ons and work cross-functionally on how that is expressed across core customer touchpoints — including marketing front doors, landing pages, CRM, and sport-specific marketing integrations. The role will serve as a critical connective point between subscriber strategy, marketing strategy, CRM, and partner teams, ensuring that high-value properties and offers are translated into compelling, coordinated, and scalable consumer experiences. ESPN is seeking a highly skilled and experienced Bundle Growth Sr. Manager to oversee and lead NFL bundle and add-on specific marketing efforts. This role is critical in ensuring DTC success for bundle and add-on GTMs, with a specific focus on NFL expansion (NFL+ Premium Bundle, NFL Network) and works closely with our NFL Marketing team on development and execution of marketing strategies and driving business results. This role reports to the Senior Director, DTC Marketing. This role is based in New York, NY. Responsibilities • Lead the marketing strategies of bundle and add-on positioning across ESPN DTC products and customer experiences • Define how key bundle components — including sports properties, premium add-ons, and partner offerings — are integrated into the overall subscriber value proposition • Build scalable frameworks for how bundles and add-ons are marketed across acquisition, engagement, retention, and win back efforts • Ensure bundle strategy is informed by subscriber strategy, business priorities, and evolving consumer value drivers • Develop the marketing strategy for how bundles and add-ons are communicated across channels and touchpoints • Partners closely with Media on the media/audience prioritization strategy for on and off ESPN platform • Serve as a strategic partner for the integration…