Director, Consumer Products Insights & Analytics

Location: Celebration, FL or Burbank, CA Reports to: Vice President, Corporate and DX Marketing Insights The Director, Consumer Products Insights & Analytics leads a diverse team responsible for delivering consumer insights across Disney’s licensing business and Disney Store. This leader will champion data-driven, consumer-centric thinking and partner closely with leaders across DCP to uncover opportunities that enhance consumer and guest experience, optimize business performance, and inform long-term growth strategies. This role is ideal for an experienced insight and analytics leader who excels at synthesizing complex data into clear, actionable stories and inspiring teams to innovate and grow. This team is part of the broader centralized marketing insights function that includes; Corporate brand, franchise and strategic insights, DX Marketing Insights team, Studio research, Disney+ insights, and Digital Analytics. Responsibilities Strategic Leadership & Vision • Shape and drive a unified insights and analytics vision that elevates consumer understanding and informs strategy across Disney Experiences. • Champion best-in-class research, analytics, and measurement methodologies to meet evolving business needs. • Build our reputation as a trusted, innovative thought partner known for curiosity, objectivity, technical excellence, and actionable storytelling. Consumer Insights & Research • Lead primary consumer and guest research that informs targeting, experience design, go-to-market strategies, product decisions, and creative development. • Oversee design and execution of qualitative and quantitative research initiatives, ensuring rigor and alignment with business questions. • Translate research findings into compelling, actionable insights that influence leaders and shape decision-making. • Advocate for the consumer and guest perspective as a central input into strategy and planning. Analytics & Measurement • Integrate multiple data sources into cohesive insights that reveal drivers of behavior and business outcomes. • Deliver ad‑hoc analysis and deep dives to support business units, product teams, and senior leadership. • Ensure analytics output moves beyond…