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The Walt Disney Company (APAC) Seoul, Seoul, Korea, Republic of

Manager, Creative Strategy Marketing

On-site Full-time
Posted 1 month ago

About this role

Summary The Manager, Creative Strategy Marketing is responsible for developing visual communication strategies and static creative assets that support Disney+ content and brand marketing initiatives. This role contributes to the development of Key Art, visual identity systems, and marketing assets for Disney+ original and local content titles, helping shape how audiences discover, experience, and connect with content. Working closely with local, APAC, and global stakeholders, the role develops creative solutions that are locally relevant while scalable across multiple markets, supporting the broader reach of Korean content internationally. In addition, this role partners with the Brand & Franchise team to develop marketing creative supporting Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu campaigns, ensuring a premium and consistent brand experience across consumer touchpoints. Responsibilities Creative Strategy & Visual Communication • Develop and execute creative strategies for Disney+ content marketing campaigns • Translate content positioning and key messaging into compelling visual communication • Develop creative briefs and provide creative direction throughout campaign development • Ensure creative excellence and consistency across all consumer-facing touchpoints Key Art & Creative Development • Develop Key Art, visual identity systems, and static marketing assets for Disney+ content titles • Create and oversee posters, digital assets, OOH creative, and other campaign materials • Participate in photography shoots, art direction, and design development processes • Support visual storytelling approaches that strengthen audience engagement and content appeal Brand & Franchise Campaign Development • Partner with the Brand & Franchise team to develop campaigns supporting Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu • Develop Static, AV, and OOH creative for brand and franchise campaigns • Create Key Visuals, digital assets, and other brand marketing materials • Help deliver a consistent and premium brand experience across consumer touchpoints Regional Collaboration • Partner with APAC and global marketing teams to develop…

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