About this role
About the Role & Team The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished. Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs). The Disney+ team is responsible for the day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics. The Senior Manager, Trading Influencers will play a critical role in accelerating growth for Disney+ through strategic, results-oriented influencer activity to drive incremental subscribers, and shaping how the channel contributes within the broader media mix, informing investment decisions and trade-offs. Reporting to the Acquisition and Retention Director, the Senior Manager, Trading Influencers will lead the strategy for the EMEA region, ensuring content is aligned with brand guidelines, resonates with key audiences and delivers measurable commercial results such as acquisition and ROI. They will focus on continuously improving the performance of this crucial channel developing and iterating on playbooks through innovation and experimentation, closely partnering with key stakeholders including Brand, Content and Studios marketing, and local market teams to unlock collaborations and incremental opportunities. Additionally, they will manage a Manager, Trading Influencers, who oversee the full operational workflow for all campaigns in UKI, from talent sourcing and contracting to creative development, A/B testing, and…
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