Digital Lead, Drama

JOB DETAILS

DIGITAL LEAD, DRAMA

JOB BAND: D

CONTRACT TYPE: 12 month fixed term contract

DEPARTMENT: Scripted Digital

BASE: Elstree, London

Working conditions

Hybrid – 2 to 3 days at Elstree per week

PROPOSED SALARY RANGE: £52,000 - £62,000 + London Weighting (£5441)

Salary dependent on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world. PURPOSE OF THE ROLE

Following the launch of BBC Studios Scripted Digital label, we’re looking for an experienced Digital Lead to shape and deliver digital strategy across EastEnders, Casualty, and Silent Witness.

Our dramas have millions of fans and followers across social media, making digital engagement a key part of their success. Audiences engage with content across multiple platforms, following their favourite characters, storylines and exclusive content on Facebook, X, TikTok, Instagram and YouTube.

In this role you will expand reach, strengthen audience engagement and drive performance across all platforms. You will lead editorial, compliance and content delivery, and develop tailored digital roadmaps while ensuring content remains bold, innovative and aligned with the shows’ brands. WHY JOIN THE TEAM

BBC Studios makes some of the longest-running dramas on TV, alongside an evolving slate of upcoming dramas. While these established brands have loyal and dedicated fanbases, it’s essential they remain fresh, current and exciting. In an increasingly competitive, multiplatform market, compelling digital content is vital to sustaining that loyalty and connecting both new and established dramas with new audiences.

This role presents a unique opportunity to work with some of the UK’s most loved television brands, alongside an exciting slate of new dramas. Brining digital leadership, expertise and creativity, you will continue to develop the shows’ online presence and grow digital audiences through a well-executed digital strategy, and engaging, ambitious content. YOUR KEY RESPONSIBILITIES AND IMPACT

• Grow and develop digital strategy and branding for Drama Productions. Responsibility for editorial oversight, compliance, production and delivery

• Develop a comprehensive digital blueprint for Drama Productions and identify strategic opportunities to drive revenue growth

• Collaborate with individual shows to develop and produce specific digital roadmap and content

• Conduct in-depth analysis of channel and asset performance, audience insights, and market research to inform editorial direction and strategic decisions

• Lead and manage a team to create and deliver engaging content; creating a positive, inclusive, high performance and creative environment

• Keep updated with BBC-wide digital strategies and projects, as well as in-depth knowledge of all social platforms, industry trends and audience engagement habits

YOUR SKILLS AND EXPERIENCE

Requirements

• Experience of owning and developing digital strategy to support broadcast television; ideally drama or continuing drama

• Experience in developing, delivering, and managing digital products and strategy in alignment with wider organisational goals, objectives and brand

• Expert knowledge and experience of the digital production lifecycle, including budgeting, risk assessment, compliance and end-to-end project management

• In-depth knowledge of social media platforms, trends, audience insights and digital revenue opportunities

• Experience of managing and motivating a team to deliver against set targets and KPIs

• Knowledge, passion and enthusiasm for TV drama; specifically BBC Studios Drama Productions content

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.