Senior Business Systems Analyst

Overview About Business Unit: The Automotive Practice at Epsilon is a rapidly growing team, driving growth for major players in the automotive industry - from Original Equipment Manufacturers (OEMs) to dealerships across North America. Part of a 1,600-member multinational team, the practice provides the automotive world’s largest service reminder platform, alongside agency services and digital media solutions. A leader in the automotive space, the team supports over 50% of auto dealerships in North America and maintains relationships with over 280 million customers. Home to innovation and ground breaking technology, our Auto team leads the game in developing outstanding software and solutions for hyper-personalized digital marketing. Summary: The Marketing BSA (Adobe) will be a subject matter expert (SME) in multiple BSA disciplines (marketing, campaigns, testing, reporting, projects, etc.) with an emphasis in campaign execution. The BSA Acts independently to determine methods and procedures on new or special assignments while supervising or overseeing others and ensuring on-time quality delivery of deliverables. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities Act as a main client team contact to provide proactive and consistent general operations and development communication with both the onshore team and the client Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams Actively manage day to day aspects of running direct marketing programs with a focus on getting high quality results for the client Lead BSA tasks and provide guidance through the full SDLC lifecycle for change requests / enhancements to client solution, to include scoping, estimating, requirements, functional design, campaign creation, testing, deployment, and training Proactively work to improve delivery quality, repeatability and on-time delivery of projects and looking for areas of improvement, implementing, and governing these standards. Able to document information effectively through databases, knowledge warehouses, and other shared space. Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes. Able to make proactive recommendations. Able to properly interpret customer needs, and translate into understandable written requirements. Qualifications Bachelor’s degree in computer science or equivalent. 5-9 years’ relevant work experience (for different levels) in the database marketing space Excellent written and communication skills with the ability to communicate upwards and downwards within the organizational structure Excellent organizational skills and interpersonal skills. Professional proficiency in English Experience managing execution of multi-channel marketing programs/operation across multiple accounts Hands on experience in managing marketing database solutions Developing process to optimize or automate marketing activities Managing and execution experience in the full development lifecycle (SDLC) Solid understanding of reporting tools (e.g., Cognos, Business Objects) Proficiency in campaign management tools (e.g., Adobe Campaign). Hands-on experience with Adobe Campaign is a must. Solid understanding of relational databases Strong SQL skills, must be able to write complex queries and be able to script Working knowledge or project management methodologies and creation of defined artifacts Have good problem solving and negotiation skills Have good leadership skills with the ability to motivate diverse teams Relevant technical marketing domain knowledge Have the ability to manage multiple, high priority efforts effectively and under significant deadline pressure with little to no direction Detail oriented, able to multi-task, prioritize and able to quickly change priorities Preferred Qualifications: Working knowledge of Web Technologies (HTML, XML, web services, etc.) Understanding of and hands-on experience with automated testing tools; in particular Microsoft Visual Studio/TFS Test Data Editors such as UNIX VI Editor, Notepad, WordPad, Ultra Edit, Text Pad, AquaData MS Office; specifically formulas and macros for Microsoft Office components (Excel and Access) Knowledge of QA Methodologies, tools, related techniques, and ability to document & implement Excellent negotiation skills to work with multiple internal clients Excellent understand of both business and technical language and ideas. Excellent knowledge of the industry Able to solve complex problems and issues. Able to recognize and manage new business opportunities. Able to interact with customers, coach analysts and developers, and influence peers and management Able to learn quickly and rapidly establish expertise with the company standard and client-specific solutions Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Our pillars aren't just words. They're how we show up every day. People centricity: We focus on employee well-being in an environment where colleagues truly care about each other. Collaboration: We work together, support one another, and collectively achieve goals. Growth: There are endless opportunities for growth through learning, development and career advancement. Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches. Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively. Our values guide us to create value for our clients, our people and consumers. Act with integrity Work together to win together Innovate with purpose Respect all voices Empower with accountability These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose. Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.