Social Media Specialist

Job Requirements At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world. If you want to help tell compelling and enduring stories, we want to hear from you. Position Summary Disney Theatrical Group is seeking a creative, organized and highly collaborative Social Media Specialist to support the development and execution of social media content and campaigns across our portfolio of Broadway productions, North American Tours and other theatrical initiatives. This is a hands-on role for a strong storyteller with a passion for social media, entertainment, and live theater. The Social Media Specialist will work in close partnership with DTG’s Social Media Manager, supporting the day-to-day creation, production and execution of engaging, platform-specific content that connects with audiences and supports broader marketing objectives. The role will also work closely with DTG’s internal Press department and external partners to ensure cohesive storytelling, strategic alignment, and a consistent brand voice across all social media channels. Key Responsibilities Campaign Development & Execution Collaborate with the Social Media Manager on the development and execution of social media campaigns across DTG productions and initiatives. Take ownership of assigned campaigns and content projects, from initial ideation and planning through production, scheduling, and publishing. Develop creative concepts and social-first ideas that support campaign objectives, audience engagement, and ticket sales. Translate broader marketing strategies into compelling content tailored to each platform and audience. Stay current on social media trends, platform updates and emerging formats, identifying opportunities to bring fresh ideas to DTG’s channels. Content Production Create, film, edit and produce engaging short-form video, photography and other social-first content for platforms including Instagram, TikTok, Facebook and YouTube. Develop content…