Director Media Planning

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results. This role is critical in developing and leading holistic full-funnel Media strategy & planning across all media channels & platforms to increase brand awareness, retention & acquisition of ESPN brands & platforms. The ideal candidate is a creative thinker who utilizes collaboration in the highest form to drive business results. This position reports to the Sr. Dir Media Planning. This role is located in New York, NY. Responsibilities • Analyzes market trends, fan insights, and competitive landscape to identify opportunities and develop innovative media approaches. • Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities. • Develops a comprehensive media strategy that aligns with business objectives. • Stewards effective communication and understanding needs of marketing teams, internal stakeholders, and external league partners ensuring team is set up to effectively execute campaigns across ESPN O&O and paid media channels. • Partners with Research & Analytics teams to evaluate performance and make data-driven decisions to influence future strategies. • Encourages a culture based on teamwork, collaboration, and intellectual ownership to drive results as well as manages, coaches, and mentors managers and employees to inspire career growth. • Provides digital marketing & creative thought leadership based on media results across ESPN Marketing. • Collaborate with Sports Marketing teams to drive audience expansion and reach across various properties. Requirements • Minimum 8 years of experience in strategy and planning of large media campaigns. • Minimum 3 years of experience in leadership and development, directly leading, managing, and growing teams. • Experience in engaging, managing, and building relationships with senior and executive level leaders. • A progressive mindset with proven success driving a business forward with innovative ideas. • Excellent verbal and presenting skills to be an effective and persuasive…