About this role
The National Geographic Programming Strategy team owns the planning and scheduling of our National Geographic content across platforms, including linear, nonlinear, DTC and YouTube platforms, and sits within the Disney Entertainment Television group. The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats. From linear and nonlinear television to Disney+, YouTube and beyond, our team crafts the release strategies that connect our content with the largest possible audience across all platforms. The team is the ultimate curators, platform strategists and slate planners for National Geographic content from the Walt Disney Company. The Programming Strategist leads day-to-day management and optimization of National Geographic’s YouTube channels, Nat Geo Animals and Nat Geo Kids, driving content execution, publishing, and performance growth. This role partners cross-functionally to ensure effective distribution and alignment with platform strategy, leveraging YouTube analytics and creative tools including Premiere and Photoshop to deliver data-driven, high-performing content across the YouTube channels. Responsibilities Content Production & Execution • Optimize content, metadata, and thumbnails across YouTube channels, aligning with brand performance and best practices. • Enter all information required for upload and metadata flow for titles, descriptions, metadata, tags, chapters, thumbnails, and end screens to YouTube. • Ensure accuracy, quality control, and timely delivery of all published content. • Support execution of content plans defined by the Programming Strategy team. Channel Operations & Maintenance • Manage daily channel operations, including homepage curation, playlist organization, metadata updates, and link maintenance. • Work with Operations to troubleshoot upload, content, or platform issues and provide feedback on tools and workflows. • Serve as one of the key contacts for Operations, YouTube/Google partners, and internal stakeholders. Performance Monitoring & Optimization • Monitor channel and content performance in partnership with Research teams. • Track key metrics such as…
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