Senior Business Development Manager, Greater China

DISNEY CRUISE LINE - SINGAPORE The Senior Business Development Manager, Greater China is a critical leadership role within Disney Cruise Line, responsible for driving sales strategy, distribution, and trade engagement across Mainland China, Taiwan, and Hong Kong. This role partners closely with the Director, Travel Trade Sales as Disney Cruise Line continues to build and grow demand for Disney Adventure, sailing from Singapore. GENERAL POSITION DESCRIPTION The Senior Business Development Manager, Greater China will be accountable for end‑to‑end sales performance, developing and executing a strong distribution strategy across OTA, wholesalers, and retail travel trade partners. This role requires deep regional market knowledge, strong commercial acumen, and the ability to build and sustain high‑impact partnerships. You will work cross‑functionally with Marketing, Strategy, and Operations to ensure a cohesive go‑to‑market approach across the region. Frequent travel to Mainland China, Taiwan, Hong Kong, and Singapore is required. Responsibilities Performing this role with excellence requires being results‑oriented, demonstrating strong strategic vision, commercial judgement, influencing skills, and the ability to thrive in a fast‑moving, complex operating environment. In this role, the candidate will: • Own and lead the sales distribution and engagement strategy across Greater China to achieve and exceed revenue targets • Develop and execute market‑specific sales plans, adapting nimbly to market dynamics and growth opportunities • Build, manage, and activate strong relationships with key OTAs, wholesalers, and top trade partners • Leverage deep understanding of e‑commerce, online travel consumption, and evolving consumer behaviour to ensure optimal market presence • Lead commercial negotiations and optimise campaigns to maximise ROI and market impact • Drive market presence across multiple trade channels through targeted business development initiatives • Evaluate partner performance and calibrate co‑op marketing investments to drive the strongest business outcomes • Partner closely with Marketing teams to deliver fully integrated sales and marketing execution •…